The most common way to bid and pay for Google Ads is CPC – Cost Per Click. This includes relevance of your ad, your ad group and your landing page, as well as historical performance of your account. Several other factors determine whether your ad shows or not, alongside the amount of your bid. Using Google Search Ads, you’ll be able to target specific keywords or search terms, and bid for your ads to show on the search results page.Ī larger bid may be necessary to win impressions for your ad, depending on the competition (other advertisers targeting the same keywords). Ads, or sponsored results, and organic results. Google AdWords (now Search Ads) show ads within Google search results, above the organic search results.įor example, when you search Google for “air purifiers”, you’ll see a page like this: These are the easiest to set up, and the most likely to provide a positive return for Amazon businesses. The one we’ll primarily focus on is Google Search Ads – formerly known as Google AdWords. There are several different campaign types with Google Ads (as there are with Amazon Ads). Google Ads are (largely) text and keyword-based, much like Amazon Sponsored Products ads (Amazon PPC). Read on in this post, as we explore why Google Ads can be a game-changer for your business, and walk you through setting up your first campaign. This is the competitive advantage you need to dominate your niche. So, should you start running Google Ads to promote your products, you’re almost certainly going to get a leg up on your competition. This figure likely includes you, and your competition. Indeed, 75% of Amazon sellers are missing a huge opportunity by not using Google Ads. If the average marketer using Google Ads gets a $2 return for every $1 spent… what’s the reason for you not to use Google Ads for your business? But once you realize that the average ROI (Return On Investment) for Google Ads is 200%, I wager your opinion may drift to the other side. This strategy, which we’ll call “Amazon AdWords” harnesses the internet’s largest search engine, and the largest digital ad platform in the US, to increase sales, rankings, BSR, and give additional benefits for your Amazon store.Īt first look, the 25% figure may seem higher than expected. It might surprise you to learn that 25% of Amazon sellers use Google Ads to promote their products.
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